Försvarsmakten – Test Machines
The Test Machines - A campaign for The Swedish Armed Forces
Client: Försvarsmakten
Agency: DDB
Contact: Ori Mace
We’ve done several online recruitment campaigns for The Swedish Armed Forces. For the most part, it’s been different tests that point the testers in the direction of a job within the organisation. In our last project with them however, we took the tests to a physical level and created four machines all connected to each other.
Depending on how you performed in the tests and where you had the best results – the machines will give you a recommendation on what kind of job that would fit you in the Swedish Armed Forces.
The machines were designed and built to be as durable as possible, featuring a diamond patterned floor plate made out of aluminum and a construction that would fit neatly into shipping containers to be able to move them between cities and events.
As you finished the test, the machines would print you a receipt with your result, job recommendation and a link to read more about the Swedish Armed Forces.
