Hej! Welcome to ACNE. 

We are a creative agency shaped by entrepreneurial culture. Part of Deloitte, we use cultural and business insight to solve new problems through communication. We’re a place for those who share our ambition for new ideas.

The Every – Oddly satisfying

An Instagram campaign

Volume Infusion Low

Swedish hair care brand The Every needed our help to create unique content for Instagram that increases brand awareness and promotes products.

For The Every to stand out as a new brand within an established category, they needed a distinct voice. They had to have a say. From that insight we came up with “The Every Say” - a tone of voice and visual framework that allows The Every to communicate their brand, products and USP’s in a clear and unique way. How exactly? With content that is edgy and oddly satisfying. That highlights product benefits with a punkish twist. Activates the target group and converts sales by being culturally relevant. But most and foremost, by staying true to ones own voice. The Every Say.

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