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In the Election-campaign 2018 for Socialdemokraterna, Swedish Prime Minister Stefan Löfven talks about what he wants for Sweden. And for himself.


Client: socialdemokraterna
Agency: Acne

Socialdemokraterna have been governing Sweden since 2014. For the election 2018 they asked us at ACNE to help them with their campaign. Right wing winds were blowing in general and the alt. right party Sweden Democrats were rapidly gaining popularity. Polls for Socialdemokraterna hit an all time low during the summer months of 2018 and we at ACNE felt the pressure and need to do something to turn the situation around. So we brought in the prime minister himself — who did an excellent job! But he didn’t really need to act. He likes hot dog. The result is already a Swedish advertising classic.

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