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ACNE is a creative consultancy building brands by combining ART & INDUSTRY. An entrepreneurial collective of thinkers and makers; designers, writers, data scientists, strategists, film directors, photographers, art directors and producers.

Zalando SS22 Nordics

Let it be known

Zalando Rawdah Pressbild

Client: zalando
Agency: ACNE

To raise awareness about Zalando’s Nordic brand assortment we challenged the social norm that is so deeply rooted in our Nordic culture – jante (a Nordic expression for a cultural code of conduct telling you to not think that you're anything special). Celebrating the liberation that comes when you stop caring about what other people think of you, being proud of who you are and your accomplishments.

Zalando Scandi Nordics Dooh Portrait 9 16 3 Zalando Scandi Nordics Dooh Landscape 16 9 2 Zalando Scandi Nordics Dooh Landscape 16 9 4 Zalando Scandi Nordics Dooh Landscape 16 9 1 Zalando Scandi Nordics Dooh Portrait 9 16 5

To capture those feelings we let five talents who’ve broken from the shackles of jante tell their personal stories of times when they did.

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