Hej! Welcome to ACNE.
We are a creative agency shaped by entrepreneurial culture. Part of Deloitte, we use cultural and business insight to solve new problems through communication. We’re a place for those who share our ambition for new ideas.
To raise awareness about Zalando’s Nordic brand assortment we challenged the social norm that is so deeply rooted in our Nordic culture – jante (a Nordic expression for a cultural code of conduct telling you to not think that you're anything special). Celebrating the liberation that comes when you stop caring about what other people think of you, being proud of who you are and your accomplishments.
To capture those feelings we let five talents who’ve broken from the shackles of jante tell their personal stories of times when they did.