Hej! Welcome to ACNE. 

We are a creative agency shaped by entrepreneurial culture. Part of Deloitte, we use cultural and business insight to solve new problems through communication. We’re a place for those who share our ambition for new ideas.

Zalando SS22 Nordics

Let it be known

Zalando Rawdah Pressbild

Client: zalando
Agency: ACNE

To raise awareness about Zalando’s Nordic brand assortment we challenged the social norm that is so deeply rooted in our Nordic culture – jante (a Nordic expression for a cultural code of conduct telling you to not think that you're anything special). Celebrating the liberation that comes when you stop caring about what other people think of you, being proud of who you are and your accomplishments.

Zalando Scandi Nordics Dooh Portrait 9 16 3 Zalando Scandi Nordics Dooh Landscape 16 9 2 Zalando Scandi Nordics Dooh Landscape 16 9 4 Zalando Scandi Nordics Dooh Landscape 16 9 1 Zalando Scandi Nordics Dooh Portrait 9 16 5

To capture those feelings we let five talents who’ve broken from the shackles of jante tell their personal stories of times when they did.

More work

Greenely – Kontrollsamhället
Kopia Av 07  Vattenkokare
Moderna Museet – Annika Von Hausswolff
Image001
Terre des Hommes - The DiscovHery Billboards
Giphy 3
The Every – Oddly satisfying
Volume Infusion Low
Kommunal – Fack
Kommunal Fack
Pringles AR you Ready?!
Pringles Ar Linked In All Collcetibles Querformat V01
United Nations – Red Alert
United Nations Sdg Moment Red Alert Film
Tommy & Christian Socialdemokraterna Valkampanj 2022
Vlcsnap 2022 09 09 12H07M26S260
Babysitter
Car
IKEA Balenciaga
Frakta
IKEA We Me
Weme Thumb
The Living Room - Discovery+
Troll 6
IKEA – Let's Relax Campaign
Letsrelax3
Socialdemokraterna
Socialdemokraterna
The world has changed. Have you?
The World Has Changed
IKEA's response to Da Vinci
Press Thumb
Instagram – Global Social Boost
Instagram
Flygbussarna – 50 cars or 1 coach
Flygbussarna 50
The knotted gun billboard
Nonviolence