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We are a creative agency shaped by entrepreneurial culture. Part of Deloitte, we use cultural and business insights to solve new problems with new ideas.

Vy flygbussarna – Flygskjussarna

Skona flygskjussarna. Ta flygbussarna.

Vy Flygbussarna Flygskjussarna 3

Client: vy flygbussarna

The campaign is based on the insight that all those who drive their loved ones to and from the airport may not always be super excited about it. It's a kind gesture that often relies as much on duty and guilt as a desire. But Vy Flygbussarna can alleviate that.

A clunky translation of the headline would be "Spare the airport drivers. Take the airport coaches". But in Swedish, a word to describe these drivers could be "flygskjussarna" which sounds almost like "flygbussarna" (airport buses/coaches).

Vy Flygbussarna Flygskjussarna 1

For nearly eight years, our collaboration with Vy Flygbussarna generated many acclaimed, award-winning, and successful campaigns. Now, after five years, we reunite!

Vy Flygbussarna Flygskjussarna 3

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