Hej! Welcome to ACNE.
We are a creative agency shaped by entrepreneurial culture. Part of Deloitte, we use cultural and business insight to solve new problems through communication. We’re a place for those who share our ambition for new ideas.
As a service that lets you optimise your electricity consumption, Greenely is nothing short of a blessing. But while many of us can see the benefit of managing all of our appliances in a simple way, this feeling is not mutual to everyone involved.
In this campaign, we put the losing side in the spotlight, portraying home appliances who feel that they’re being robbed of their independence.
Directed by Jimmy Olsson. Produced by ACNE Film.