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We are a creative agency shaped by entrepreneurial culture. Part of Deloitte, we use cultural and business insight to solve new problems through communication. We’re a place for those who share our ambition for new ideas.
A campaign steeped in secrecy
Client: Moderna Museet
Annika Elisabeth von Hausswolff is one of the most influential photographic artists in Sweden. She is well known for post modern art and often plays with psychoanalysis themes in her work.
For the exhibition "Alternative Secrecy" at Moderna Museet the communication used the title as an overall theme, making only a fraction of the information known for the observer. Crossed out information in prints, secret banners, beeped radio spots and animations revealing just enough to get you curious helped Moderna Museet to get visitors to the museum despite covid restrictions.
Press play to see film
Press play to hear radio spot