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An ad to raise awareness for the union Kommunal's members within the healthcare sector.
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Regions and municipalities make billions in profit each year, but somehow, the Swedish healthcare system continues to be under severe pressure. Many feel frustration, not least Kommunal – a union for employees in the public sector.
The pandemic put healthcare workers' working conditions in the spotlight. But impending inflation, a war, and a NATO application later, Kommunal's issues were no longer the hottest topic in the public debate. Before the upcoming election, we need to draw public attention to the unsustainable reality that the members of Kommunal live in and show a clear way forward. As it turns out, it didn't take more than one word to do just that.