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We are a creative agency shaped by entrepreneurial culture. Part of Deloitte, we use cultural and business insights to solve new problems with new ideas.

Samsung – Galaxy S5

The launch of the Samsung Galaxy S5

Event 1

Client: Samsung
Agency: DDB
Contact: Ori Mace

Acne partnered with Heimat and Pumpkin Films in Switzerland to create a campaign for Swisscom that allowed contestants the opportunity to win a new Samsung Galaxy S5 smartphone. Contestants were put through a series of challenges and their pulse was monitored during the course of these. Those who managed to keep their pulse below 100 beats per minute won a phone.

Event 2 Event 4

Acne was responsible for all of the digital collateral, creating the customised motorised chair, incorporating cameras into it, managing the monitoring of the contestants’ pulses, displaying their pulse on-location, providing a comprehensive and sophisticated streaming solution for distribution to the web and media banners, and building an online platform for the event.

Makingof 3 Swisscom Schema

With many servers in place, and load balancers handling the extensive interest, the streaming solution was built on the backbone of multi-server deployment on Amazon, and around 70 terabytes of visuals was streamed out to the public over the course of the day!

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