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We are a creative agency shaped by entrepreneurial culture. Part of Deloitte, we use cultural and business insight to solve new problems through communication. We’re a place for those who share our ambition for new ideas.
Agency: ACNE Berlin and Hamburg
„AR you ready?” is the name of the new digital campaign that we were allowed to implement for the snacking brand Pringles®. There has hardly been anything comparable in this complexity on the German market: Augmented Reality technology turns the Pringles® packaging into a mini gaming console. The democratization of the brand experience: Anyone with a smartphone can play along. That’s not only innovative, but also courageous. Gamers are given what they love most – a game! But also, all other snacking and especially soccer lovers can look forward to an exciting game. The mechanics: Scan the can or the QR code on the can with your smartphone and off you go: digital goal wall shooting on each can, - it’s a soccer game in which the user has to unleash six newly created 3D characters – analogous to the six most popular flavors. Plus, there is more. In each can of the six most popular Pringles® flavors, a new designed 3D Collectible is caught, which the user has to unleash. Together the six are the Pringles® family: the grumpy original coach, the power referee, the highly concentrated goalkeeper, the elegant player’s wife, the crazy Pringles® saleswoman and the euphoric fan father. Whoever manages to free the 3D Collectible from its captivity can save and pick it up will automatically enter into a raffle. The prize: one of the limited edition 15-centimeter 3D-printed figures as a collector’s item.
So folks, AR you Ready?!: www.pringles-ar-game.com
The six virtual characters are the protagonists of the Pringles® „AR you ready?” brand experience. We’ve named them the Pringles® family and they are ready to be unleashed in a unique AR Game. May I introduce them? The sextet is inspired from the soccer world, of course. But it’s not just a great team. Each person represents one of the most popular Pringles® flavors.
The inspiration for their look was the Pringles® packaging itself, the long tube legs, the colors, the balloon jacket with Pringles® logo, the Germany logo on the jersey is in chips shape and the referee has freckles that look like peppers. Each character has been given an animation concept that fits their personality, with various characteristic movements. The sight of them should be fun for the users. By the way, anyone who unleashes one will have the chance to win it in a specially produced red gift box for real as a 15 centimeters high collectible.
We created this six virtual characters as the protagonists of the Pringles® „AR you ready?” brand experience: Jürgen, the original, the grumpy coach, Trixi Plopp, the crazy Pringles® saleswoman, Hot & Spicy: The Machine, the highly concentrated goalkeeper, Peppa Paprika, the power referee, Sweet Sally, the elegant player’s wife, Gonzo Grill, the euphoric fan-father