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Y-3 – Interactive Live Stream

A cutting edge Interactive-Live-Stream-Experience for adidas Y-3

Client: Adidas
Agency: ACNE
Contact: Ori Mace

Acne has created a cutting edge Interactive-Live-Stream-Experience for adidas Y-3, revealed at NY Fashion Week marking the 10th anniversary of adidas’ unique partnership with Yohji Yamamoto. Athletes, celebrities, and fashion mavens gathered at St John’s Center, transformed by Dev Harlan’s 3D projections. To celebrate the event, Acne expanded this short moment in time into an engaging Interactive Live Stream Experience. By streaming the show with four different views onto the runway, the online audience could magnify one view without losing perspective of the show as a whole, and pin each look to Pinterest.