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H&M – World Recycle Week

World Recycle Week is about changing people's behavior when it comes to caring for their clothes.


Client: H&M
Agency: ACNE
Contact: Ori Mace

Give us your old, your broken, your worn-out and your out-of-style clothes. That's the message H&M is sending out when seeking to collect 1,000 tons of old garments in the company's biggest sustainability campaign yet.

World Recycle Week is about changing people's behavior when it comes to caring for their clothes.

On April 18th 2016, H&M stores around the globe will come together for one great cause – to collect 1,000 tons of unwanted garments and set a new trend in the world of fashion. Prepare your wardrobe.
Each year, literally millions of tons of clothing are thrown away. 95% of that could get a second life. By collecting old textiles, we can help make landfills a thing of the past.

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