Garant – "Håll bara fisken"
Sustainable communication can be fun too
In the campaign “Håll bara fisken”, we launched Garant’s new fish cakes made out of bream. Bream is a relatively unknown fish - but actually one of the most sustainable, climate-smart fish you can eat.
“Håll bara fisken” exploits the double meaning of the Swedish word ”hållbar” which can mean both sustainable as well as ”holdable” as in ”Hold the fish”. The films dramatise that fact that the fish is literally that. Holdable.
And showing, by winning “Resumé’s ”Film of the Month”, that sustainability can, in fact, be quite fun.
