Drinking beer straight out of the bottle doesn’t really fit the habits of the typical Östermalm geezer. And to sell a sort-of-regular beer in the same magazine as magnum bottles of the luxurious type isn’t a piece of cake, to say the least. But we're sure that everyone – even the noble people of Östermalm – have had a chapter in their life when there was a lot of straight-out-of-the-bottle-chugging involved. An era to remember and appreciate. So go ahead and crack a bottle, take a seat in your favorite chair and read the ad we published in Östermalmshallens magazine. We hope you get a well-deserved break from the dull life of adulthood.