Hej! Welcome to ACNE.
We are a creative agency shaped by entrepreneurial culture. Part of Deloitte, we use cultural and business insight to solve new problems through communication. We’re a place for those who share our ambition for new ideas.
Max is known to champion a sustainable food model, and continues their journey by making everything on their menu climate positive, a feat that they’re first in the world to succeed with. Acne was in its turn given the task of packaging the message in a film, in order to build buzz around Max’s ambitions and increase understanding of the climate issue that the food industry is facing. The film – suitably named “The Burger” – introduces the burger anew and is part of a larger campaign that started on August 16th.