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We are a creative agency shaped by entrepreneurial culture. Part of Deloitte, we use cultural and business insights to solve new problems with new ideas.

Åbro – Bryggmästarens Bread

A sourdough bread baked on real wort from beer.

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Client: Bryggmästarens
Agency: ACNE
Contact: Ori Mace

Freshly made bread. Genius or madness? Call it what you want, but we did it anyway. Åbros master brewer Lennarth Anemyr took his quality wort of barley malt used for our delicious beer and asked another expert, Mr Murad at Bread & Salt, to bake a bread that no one has tasted yet. A sourdough bread flavored with handmade puree of fresh apricots and lemons. And here it is; the bread and the beer in a wonderfully rustic, natural sweet giant hug of taste, sprinkled with sea salt. Cheers!

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Brod 01 Abro Print03

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