Art & Industry

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Försvarsmakten – Test Machines

The Test Machines - A campaign for The Swedish Armed Forces


Client: Försvarsmakten
Agency: DDB
Contact: Ori Mace

We’ve done several online recruitment campaigns for The Swedish Armed Forces. For the most part, it’s been different tests that point the testers in the direction of a job within the organisation. In our last project with them however, we took the tests to a physical level and created four machines all connected to each other.

Depending on how you performed in the tests and where you had the best results – the machines will give you a recommendation on what kind of job that would fit you in the Swedish Armed Forces.

02 Forsvarsmakten Frame 03 Forsvarsmakten Frame

The machines were designed and built to be as durable as possible, featuring a diamond patterned floor plate made out of aluminum and a construction that would fit neatly into shipping containers to be able to move them between cities and events.

04 Forsvarsmakten Frame 05 Forsvarsmakten Frame

As you finished the test, the machines would print you a receipt with your result, job recommendation and a link to read more about the Swedish Armed Forces.

01 Forsvarsmakten Frame

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