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IKEA's response to Da Vinci

We created a campaign to respond to the world's most expensive painting.

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Client: ikea
Agency: Acne
Contact: Johan Bello

Salvator Mundi – a may-or-may-not-be Leonardo Da Vinci painting has sold for $450,312,500 USD. In IKEAs language, slightly more than 15 million Billy Bookcases. We reacted to the Christie’s sale in a way people have come to expect from IKEA – a clever post on social media that throws a friendly punch at the art world by highlighting IKEAs affordable prices.

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