Art & Industry

Entrance Place Give

IKEA's response to Da Vinci

We created a campaign to respond to the world's most expensive painting.

Press Thumb

Client: ikea
Agency: Acne
Contact: Johan Bello

Salvator Mundi – a may-or-may-not-be Leonardo Da Vinci painting has sold for $450,312,500 USD. In IKEAs language, slightly more than 15 million Billy Bookcases. We reacted to the Christie’s sale in a way people have come to expect from IKEA – a clever post on social media that throws a friendly punch at the art world by highlighting IKEAs affordable prices.

More work

IKEA – 2018 Digital Catalogue
Ikea 2018 Cover
Make room for life
Makeroom
Make room for life
Title
IKEA Balenciaga
Frakta
IKEA – Let's Relax Campaign
Letsrelax3
Rethink Burgers
Max Rb 01
MAX - The Sounds Of Umami
Max So U 01
Make it yours
Louie
Telenor – När borta är nära
Tumnagel Telenor Nar Borta Ar Nara 1210X680
WatchWatch - Apple TV Clock
00
iZettle – Big Hair
Bighair Mirror
Vitamin Well – Reload
Vitaminwell
Telenor – Ge familjen mer
Tumnagel Telenor Ge Familjen Mer 1210X680
Diesel – Gif Booth
Diesel2
IKEA – Let's Relax
Letsrelax2
IKEA – 2017 Digital Catalogue
Images Katalog Front
IKEA – Lattjo App
Lattjo Front2
Flygbussarna – 50 cars or 1 coach
Flygbussarna 50
IKEA – Kitchen confessions
Kitchenconfessions Front