ACNE is a creative consultancy building brands by combining Art and Industry. An entrepreneurial collective of thinkers and makers; designers, writers, strategists, film directors, photographers, art directors and producers.
IKEA's response to Da Vinci
We created a campaign to respond to the world's most expensive painting.
Salvator Mundi – a may-or-may-not-be Leonardo Da Vinci painting has sold for $450,312,500 USD. In IKEAs language, slightly more than 15 million Billy Bookcases. We reacted to the Christie’s sale in a way people have come to expect from IKEA – a clever post on social media that throws a friendly punch at the art world by highlighting IKEAs affordable prices.