Art & Industry

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Åbro – Bryggmästarens

A premium brand from Åbro Brewery

Abro 2

Client: Åbro
Agency: ACNE
Contact: Ori Mace

Every beer has a story. This one has two.
In this documentary we get to follow Lennarth Anemyr, the head brewer at Åbro, as he goes to London to brew a Pale Ale in collaboration with John Keeling, the head brewer at Fuller's. It's a tale of two brewing cultures coming together into one beer.

Åbro Breweries decided to embrace the rapidly growing home brewing culture and let the winner of the Swedish Home Brewing Championships brew their own beer at the brewery in Vimmerby together with their Head Brewer Lennarth Anemyr.

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