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Weekday

Logo redesign for retail brand Weekday

Wd6

Contact: Lovisa Friman-Bendz

In an effort to revitalise and clarify the brand, ACNE was given the task of creating a new visual identity for the H&M owned fashion brand Weekday. The identity evolution embraces key visual connotations, while simplifying the tonality into a more forward looking and contemporary language.

Image courtesy of Weekday

Weekday Logo Rgb Update 2016 02 01
Weekday Letters Weekday Logo Waterfall 03
App003Pro6D Copy 45 Wd7

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