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We are a creative agency shaped by entrepreneurial culture. Part of Deloitte, we use cultural and business insights to solve new problems with new ideas.

Closed – brand ID

A new visual identity for fashion brand Closed

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Client: closed

The contemporary Hamburg-based fashion brand begun its next chapter with a new visual identity—and bigger growth ambitions— including its logo, packaging and colour palette, with yellow selected for carrier bags, delivery boxes and some store elements.

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“We felt it was time to modernize (the branding) a bit, and bring it up to speed with the product,” Closed co-chief executive officer Gordon Giers said, noting that its 25-year-old logo of vaguely military stencil lettering “was not representing the sophistication of the product we’re doing.”

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The new logo incorporates the 33-degree angles that are a key feature of its signature X-shaped jean pockets. The logo lettering will also appear scattered as a new type of monogram on some garments and accessories.

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