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Communicating the Autumn/Winter 2016 collection
Client: Studio Tomboy
Contact: Lovisa Friman-Bendz
Tomboy is a fashion brand founded in Seoul, South Korea in the 1970’s. In the evolution and development of the brand it has gone through a metamorphosis to revamp its clout and attract a younger, more progressive audience.
We were given the assignment to create an overall concept for communicating the Autumn/Winter 2016 collection.