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Polestar Butt-On


Polestar Butt

Client: Polestar

This EV unlocks with your behind.

Today, you can unlock your phone by simply looking at it. So why shouldn’t you be able to start a car by just sitting down in it? That’s what Swedish EV brand Polestar asked themselves in the making of the brand new feature Butt-ON for its electric car Polestar 2.

Polestar, together with their global lead agency ACNE have collaborated on marketing this innovative feature. Together they are launching it as Butt-ON and have collectively created the name, design and packaging for this revolutionary feature.

Apart from unlocking when you approach it, when sitting down in the car, the Polestar 2 recognises your weight and you simply have to push the brake pedal to start the car and drive off.