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ACNE is a creative consultancy building brands by combining ART & INDUSTRY. An entrepreneurial collective of thinkers and makers; designers, writers, data scientists, strategists, film directors, photographers, art directors and producers.

IKEA - Let's Relax

Food pictures with an 18th century twist.

Letsrelax Grid2

Director: Tomas Skoging
Client: IKEA
Agency: Acne
Contact: Ori Mace

This film taps into a modern global phenomenon we all can relate to - the loved and loathed food picture in our social media feeds. By placing this new behaviour back in the 18th century, we want to put things in a different perspective and question whether it has all gone a bit too far. Isn’t it time to relax, leave the expectations outside the kitchen door and rediscover the simple joy of cooking, eating and being together?

Letsrealax Payoff Letsrelax Clap