Hej! Welcome to ACNE. 

We are a creative agency shaped by entrepreneurial culture. Part of Deloitte, we use cultural and business insight to solve new problems through communication. We’re a place for those who share our ambition for new ideas.

IKEA - Let's Relax

Food pictures with an 18th century twist.

Letsrelax Grid2

Client: IKEA
Agency: Acne
Contact: Ori Mace

This film taps into a modern global phenomenon we all can relate to - the loved and loathed food picture in our social media feeds. By placing this new behaviour back in the 18th century, we want to put things in a different perspective and question whether it has all gone a bit too far. Isn’t it time to relax, leave the expectations outside the kitchen door and rediscover the simple joy of cooking, eating and being together?

Letsrealax Payoff Letsrelax Clap

More work

Linda Pira - Gang Gang
Screenshot 2022 09 21 At 12 50 59
Jireel - Cherié
Jireel Cherie
Oriflame - The One
Imgonline Com Ua Mirror Reflection 3P Rp5 Drizi Ky O6Ho
IKEA - Blue bag
Ikea Blue Bag1
Milka - Hold the Door
Screen Shot 2018 04 18 At 16 34 15
Louis Vuitton - Style Council
1 Louis Vuitton Cover
Garnier - Clarify
Screen Shot 2018 03 15 At 15 53 09
MAC Cosmetics - Valentines Day
Screen Shot 2018 03 15 At 15 52 12
Milka - Easter
Fullsizeoutput 724
IKEA - One by One
Ikea One By One Cover 1
Hermès - The Luggage
Screen Shot 2018 02 01 At 13 47 25
El Palacio de Hierro - Rebajas
Screen Shot 2018 01 17 At 13 45 54
IKEA - Josh
Ikea Josh 1
IKEA Foundation - Mae La Camp
Ikea Foundation Mae La Camp 1
Magnus Carlson - The Burden
Skoging Burden Image
Hermès - The Freezer
Screen Shot 2018 02 15 At 15 37 25
IKEA - Ho Chi Minh
Ikea Ho Chi Minh
Com Hem - Full Throttle
Com Hem Full Throttle
Part One Logo Animation
6 Teng Logo Thumb