Berlin Fashion Week

July 2014 saw the introduction of one of Europe’s largest fashion retailers into the German market. RESERVED, selected as Poland’s most valuable fashion brand, in the form of a massive launch party and fashion show during the Berlin fashion week.

The Challenge

As digital and creative partner for the event, ACNE collaborated with Nowadays and haeberlein and mauerer to create an environment and atmosphere rich in visual and interactive engagement, communicating a brand image to the new German market that spoke directly to RESERVED’s successful international status.

The Solution

Within the Alte Munze, a setting typical of Berlin’s eclectic identity, ACNE created multiple interactive pieces as well as a collection of digital collateral that spanned a range of media.