H&M Summer 2014

Together with H&M we created The Ultimate Summer Campaign.
 An interactive music video featuring the A-list top model Gisele Bündchen performing the classic song ”Heart of glass” produced by Bob Sinclair.

The experience on hm.com was a interactive music video with a grid containing campaign, collection and mood films. Everything in perfect sync throughout the experience.

Showing the collection, the user could explore the summer collection in self-controlled film clips. The site featured a dynamic sound engine that worked seamlessly when the user interacted with the sites different views and grids.

The campaign images were perfectly accompanied by mood images and films to fully enhance their strong visual impact. The site was of course also fully functional on tablets.

The campaign was shot in a range of beautiful locations in Costa Rica to capture the amazing summer moments.