H&M Fall 2013

The HM Fall campaign was shot in the beautiful streets of London with the top model Gisele Bündchen.

In the interactive video experience Gisele sings the classic song “All Day & All Of The Night” by The Kinks.

The collection is displayed on top of the video with interactive pop-ups. When clicking on an image, the video will be set in pause and the garment will be displayed in a more detailed view.

On the site visitors could also download the song from iTunes and support UNICEF.