Each year Gap releases a holiday gift guide to showcase their latest holiday catalogue. This year, Wieden & Kennedy reached out to ACNE LA to produce a companion website that show’s off Gap’s new colorful holiday collection. Wieden & Kennedy wanted a distinct scandinavian style to match their new campaign and ACNE’s swedish roots combined with their American sensibilities proved to be the perfect design partner.
One of the greatest facets of this project is the simplicity of the ask; lets design a beautiful product aggregator. ACNE LA spent a great deal of effort to make sure each page was beautifully designed and animated across all browsers and devices.