Bold Missions

ACNE created a campaign called “Bold Missions” where Doritos asked the community to do different challenges and submit social content (through Twitter, Instagram and Vine) as a proof that they completed the task. The campaign was designed and developed by ACNE and it took over their entire main page (doritos.com). Based on their completion users could win various awards. A big component of this campaign was Lady Gaga, and the largest prize they could win was a ticket to her show at the last SXSW.