Crash The SuperBowl 2010

ACNE has teamed up with Goodby, Silverstein & Partners to create the 2010 Super Bowl campaign for Doritos. In “Crash the Super Bowl” people are encouraged to create their own 30-second Super Bowl spot. The top three spots will be aired during the Super Bowl XLIV with a whopping $5 million in prize money if the USA Today Ad Meter ranks them as the top three ads.

Last year, the two Herbert brothers brought home the $1 million prize for the best ad, this year they share their best tips for creating the #1 spot on the site