Welcome to ACNE

ACNE is a creative consultancy building brands by combining Art and Industry. An entrepreneurial collective of thinkers and makers; designers, writers, strategists, film directors, photographers, art directors and producers.

The Rum Society

Creating a new premium rum brand

Rum Society Front

Client: Absolut
Agency: ACNE
Contact: Ori Mace

The ambition of The Rum Society is to elevate the chaotic and sugar-infused category of rum into a premium, unfiltered experience for both the seasoned rum geeks as well as a broader cocktail-drinking audience.

By gathering a motley crew of experts – The Rum Society – to a laborious process of searching the world for the best distillers, ingredients and blends, the end products, named after their trial numbers, are pot-stilled, mostly unaged, and offered in limited release at selected outlets.

Therumsociety Lowres

In close collaboration with C&Co in New York and the initial producer Pernod Ricard, we created the new brand from scratch, including brand platform, brand identity, bottle and label design as well as some initial ads. Best enjoyed neat.

Rum Society 01 Rum Society 02 Rum Society 03

More work

Svenskt Tenn
Dscf1059 Lowres
Lab Distillery
Lab Organic Gin Bardisk Thumb
Svenskt Tenn
Dscf1344 Lowres
Studio Tomboy
Tr622 160629 Tomboy Sh06 154 F3
Ivyrevel Packaging Thumb2
Noam Premium Lager
3 1
IKEA – 2018 Digital Catalogue
Ikea 2018 Cover
Sveriges Arkitekter
Byredo Parfums
Byredo Cap
Acne Paper
Acnepaper 02 Thumb
Magasin III
Magasin Iii Stationary Thumb
Oriflame Novage
PUB Department Store
Pub Thumb3
IKEA – 2017 Digital Catalogue
Images Katalog Front
FS Colour Collection
Fs5 Thumb
Norrlands Guld Ljus
Norrlands Guld Thumb2
Oscar Properties
Daniel Carlsten Oscar 31
Restaurant DeVille
Danowsky & Partners
N8 X9910