Art & Industry

Splash Logo Small

The Rum Society

Creating a new premium rum brand

Rum Society Front

Client: Absolut
Agency: ACNE
Contact: Ori Mace

The ambition of The Rum Society is to elevate the chaotic and sugar-infused category of rum into a premium, unfiltered experience for both the seasoned rum geeks as well as a broader cocktail-drinking audience.

By gathering a motley crew of experts – The Rum Society – to a laborious process of searching the world for the best distillers, ingredients and blends, the end products, named after their trial numbers, are pot-stilled, mostly unaged, and offered in limited release at selected outlets.

Therumsociety Lowres

In close collaboration with C&Co in New York and the initial producer Pernod Ricard, we created the new brand from scratch, including brand platform, brand identity, bottle and label design as well as some initial ads. Best enjoyed neat.

Rum Society 01 Rum Society 02 Rum Society 03

More work

Studio Tomboy
Tr622 160629 Tomboy Sh06 154 F3
Ivyrevel
Ivyrevel Packaging Thumb2
Noam Premium Lager
Noam Image 1210Px
Sveriges Arkitekter
Sverigesarkitekter W
Byredo Parfums
Byredo Fantasticman Cropped
Acne Paper
Acnepaper 02 Thumb
Magasin III
Magasin Iii Stationary Thumb
Oriflame Novage
D493Dd2918C992996Bbf2Edd07Aef35E
FS Colour Collection
Fs5 Thumb
PUB Department Store
Pub Thumb3
Norrlands Guld Ljus
Norrlands Guld Thumb2
Oscar Properties
Daniel Carlsten Oscar 31
Danowsky & Partners
N8 X9910