During the spring of 2018 Telenor merged with it's subsidiary Bredbandsbolaget. At the same time they launched their new brand promise "Better together", celebrating that they, just like the customers they connect everyday, are better together.
This year, Telenor merged with its subsidiary Bredbandsbolaget. Why? Because they’re better together. In conjunction with the merge, we did a large rebranding campaign with a new brand promise. We told the love story of the Telenor family as an allegory for the merge and depicted the life of the couple of Sören and Johanna. Through thick and thin. Good times and bad. Showing that, when it comes down to it, life always is better together.