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Noam Premium Lager

Brand identity and bottle design

Noam Image 1210Px

Client: Noam
Agency: ACNE
Contact: Ori Mace

The brief was to create a new brand that disrupts the beer category and reestablishes the status of lagers by becoming the preferred choice for premium occasions where Champagne, Chablis or cocktails are the norm. By fusing Bavaria with Berlin, we created a product linked to the past while being anchored in the present.

Noam Bottle Closeup Noam Bottle Noam Etikett02

The creative idea was to make a sophisticated bottle with strong connotations to other premium segments – such as fashion, perfume and classical architecture – and add a tactile element that makes the product experience transcend the beer itself. A visual representation of a light, fresh lager for premium occasions. Disruptive in the category by stepping away from the standard bottles, cluttered graphics and the colours green, brown, white and red.

Awarded Bronze in Canne Lions and Yellow Pencil at D&AD.

Noam Bottle Foldingbox

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