Flygbussarna – Men Stefan
Men Stefan - Flygbussarna's reprimand to Sweden's prime minister.
Client: Flygbussarna
Agency: ACNE
Contact: Ori Mace
When one of Sweden's nationwide evening tabloid, Expressen, revealed that the Swedish prime minister Stefan Löfven had been travelling by plane between Bromma and Arlanda airports - with a distance of just 40 minutes by car - Flygbussarna saw their chance. "Men Stefan", translated to "But Stefan", was a way of burning the prime minister to raise awareness about Flygbussarna's new bus route between the two airports. And people loved it. The campaign was picked up by Sweden's largest newspapers and was a trending topic in social media, letting Stefan know that the best way to get to the airport is by bus.
