Art & Industry

Instagram Front

Make room for life

The new worldwide launch of the IKEA 2018 digital catalogue explores new and exciting ideas for the living room and the multi-purpose of what a room can be turned into.

Makeroom

Client: IKEA
Agency: ACNE
Contact: Ori Mace

The core of the campaign consists of a series of social media films, shot in 1:1 format – made to work even if sound is turned off. The films was also edited into one longer film for TVC and other digital formats. Most rooms have a clear purpose: you sleep in this room. This room is for cooking. Here you wash yourself up. So when we were to launch of the new 2018 catalogue that puts the living room in focus, we scratched our heads a few extra times. It’s not crystal clear, the living room. It can be a lot of things depending on what you want to make of it. And since this is a global launch – even more so, because a living room in Russia tends to have different purposes than it does in Denmark or Taiwan.

More work

Instagram
Instagram Thumb
The knotted gun billboard
Nonviolence
Telenor's Election Posters
Hemsidan Bild Valet
IKEA We Me
Weme Thumb
Climate Positive
Burger
Green Emoji Burger
Emoji 1
IKEA's response to Da Vinci
Press Thumb
Telenor Better Together
Telenor Rebranding
IKEA – 2018 Digital Catalogue
Ikea 2018 Cover
Make room for life
Title
IKEA Balenciaga
Frakta
IKEA – Let's Relax Campaign
Letsrelax3
Rethink Burgers
Max Rb 01
MAX - The Sounds Of Umami
Max So U 01
Make it yours
Louie
Telenor – När borta är nära
Tumnagel Telenor Nar Borta Ar Nara 1210X680
WatchWatch - Apple TV Clock
00
iZettle – Big Hair
Bighair Mirror
Vitamin Well – Reload
Vitaminwell