Art & Industry

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Make room for life

The new worldwide launch of the IKEA 2018 digital catalogue explores new and exciting ideas for the living room and the multi-purpose of what a room can be turned into.


Client: IKEA
Agency: ACNE
Contact: Ori Mace

The core of the campaign consists of a series of social media films, shot in 1:1 format – made to work even if sound is turned off. The films was also edited into one longer film for TVC and other digital formats. Most rooms have a clear purpose: you sleep in this room. This room is for cooking. Here you wash yourself up. So when we were to launch of the new 2018 catalogue that puts the living room in focus, we scratched our heads a few extra times. It’s not crystal clear, the living room. It can be a lot of things depending on what you want to make of it. And since this is a global launch – even more so, because a living room in Russia tends to have different purposes than it does in Denmark or Taiwan.

More work

IKEA's response to Da Vinci
Press Thumb
IKEA – 2018 Digital Catalogue
Ikea 2018 Cover
Make room for life
IKEA Balenciaga
IKEA – Let's Relax Campaign
Rethink Burgers
Max Rb 01
MAX - The Sounds Of Umami
Max So U 01
Make it yours
Telenor – När borta är nära
Tumnagel Telenor Nar Borta Ar Nara 1210X680
WatchWatch - Apple TV Clock
iZettle – Big Hair
Bighair Mirror
Vitamin Well – Reload
Telenor – Ge familjen mer
Tumnagel Telenor Ge Familjen Mer 1210X680
Diesel – Gif Booth
IKEA – Let's Relax
IKEA – 2017 Digital Catalogue
Images Katalog Front
IKEA – Lattjo App
Lattjo Front2
Flygbussarna – 50 cars or 1 coach
Flygbussarna 50
IKEA – Kitchen confessions
Kitchenconfessions Front