Art & Industry

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IKEA - Let's Relax

Food pictures with an 18th century twist.

Letsrelax Grid2

Director: Tompa & Rondo
Client: IKEA
Agency: Acne
Contact: Ori Mace

This film taps into a modern global phenomenon we all can relate to - the loved and loathed food picture in our social media feeds. By placing this new behaviour back in the 18th century, we want to put things in a different perspective and question whether it has all gone a bit too far. Isn’t it time to relax, leave the expectations outside the kitchen door and rediscover the simple joy of cooking, eating and being together?

Letsrealax Payoff Letsrelax Clap

More work by Tompa & Rondo

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Ikea Blue Bag1
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Screen Shot 2017 03 17 At 17 03 32