Hej! Welcome to ACNE. 

We are a creative agency shaped by entrepreneurial culture. Part of Deloitte, we use cultural and business insights to solve new problems with new ideas.

IKEA – Kitchen confessions

Relax. No one's perfect.

Kitchenconfessions Front

Client: IKEA
Agency: ACNE
Contact: Olle Lindgren

This year the big global launch for IKEA was around the life in the kitchen. The message captures the essence of how outer expectations - put upon us by social media, blogging culture and cooking shows - affect our behaviour when cooking and dining in the kitchen. Simply put, expectations kill our inspiration. Instead of doing things the way we like, we do the things the way we think we should.

In this film IKEA wants to take the stigma out of the kitchen by showing that we all cheat, take shortcuts and have guilty pleasures – and that it’s perfectly fine. Because a kitchen should be forgiving and accept us just the way we are.

More work

Vy flygbussarna – Flygskjussarna
Vy Flygbussarna Flygskjussarna 3
Deloitte – With great tech comes great impact
Deloitte Stockholm 0487
Audi – Därför
Audi Darfor Hero
Audi – Uncanceled Trips
Audi Uncanceled
Tekniska Museet – Wisdome
Tekniska Acne 1920X1080
Greenely – Kontrollsamhället
Kopia Av 07  Vattenkokare
Moderna Museet – Lotte Laserstein
Moderna Museet Lotte Laserstein
Terre des Hommes - The DiscovHery Billboards
Giphy 3
The Every – Oddly satisfying
Volume Infusion Low
Kommunal – Fack
Kommunal Fack
United Nations – Red Alert
United Nations Sdg Moment Red Alert Film
Tommy & Christian Socialdemokraterna Valkampanj 2022
Vlcsnap 2022 09 09 12H07M26S260
Babysitter
Car
Moderna Museet – Annika Von Hausswolff
Image001
Zalando SS22 Nordics
Zalando Rawdah Pressbild
IKEA – Let's Relax Campaign
Letsrelax3
IKEA Balenciaga
Frakta
IKEA We Me
Weme Thumb
The Living Room - Discovery+
Troll 6
Socialdemokraterna
Socialdemokraterna