ACNE is a creative consultancy building brands by combining Art and Industry. An entrepreneurial collective of thinkers and makers; designers, writers, strategists, film directors, photographers, art directors and producers.
In ACNE’s latest film for Max Burgers, the Swedish Burger chain introduces a new kind of burger. It has two buns and many other ingredients that you expect from the ones you’re used to eating, yet is completely different – thanks to it being climate positive.
Max is known to champion a sustainable food model, and continues their journey by making everything on their menu climate positive, a feat that they’re first in the world to succeed with. Acne was in its turn given the task of packaging the message in a film, in order to build buzz around Max’s ambitions and increase understanding of the climate issue that the food industry is facing. The film – suitably named “The Burger” – introduces the burger anew and is part of a larger campaign that started on August 16th.