Most people who visit Stockholm only stay for one or two days and suffer from a schedule full with sites to see and things to buy. So, we made a brochure in the shape of a city guide and looked up the tourists in queues to Stockholm’s various tourist sites. We wanted, in a tongue-in-cheek way, to make visitors aware of PUB – the scandinavian design department store – and show that it’s the most time efficient place for what they’re looking for whilst in town. That’s where they should go when visiting Stockholm.
During the warm summer months, which is normally pretty slow for business, many more tourists found their way to the store than usual. Sales where good, the campaign was loved.